Scientology Mounts New PR Campaign
I just wanted to note this column in the Los Angeles Times that picks apart a new PR campaign by the Church of Scientology. I haven’t seen the ads myself, as they seem to be running in the LA Metro area only.
“And yet, as splendid as these spots are, I do have a couple of questions: What if you’re not good-looking? Nearly everyone in these ads is pretty, handsome or better.
“And some of these dewy, dreamy creatures are downright distracting, they are so beautiful. Does Scientology offer hope to the plain? What about the homely? Or should they stick with Catholicism?
“I’d also note that almost everyone in these ads is under 30. Now, reasonably, this is an age group that is more susceptible to the message, still searching, still curious, still credulous. However, it is also much less likely to be affluent. If money was important to my client — and money, it seems, is truly the dark matter that binds Scientology’s universe — I’d pitch to an older and better-heeled crowd.
“These ads might recruit only an anguished army of baristas and part-time shoe clerks.”
Methinks Xenu likes coffee and loose shoes.
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