Mental Health Blogs

Recently, I noted that Wyeth’s year-old Son of Effexor anti-depressant Pristiq was not being widely used (the company’s not even reporting sales figures) and was still racking up adverse events reports at quite the pace for a new drug. We can all now look forward to more sales of Pristiq and more adverse events reports. That’s because Wyeth began running a national TV ad for its sluggard drug last night and also has a big ad out in Newsweek.

You can view the TV ad here. And please do view it as it features a women with a wind up doll (yes), noting how depression forces her to wind herself up each day, then comes the obligatory chemical imbalance graphic, then comes the happy woman playing with her children and husband in the sunshine while the voiceover walks through the side effects (suicidality, hypertension and so on). It’s classic stuff.

Notes the drug’s website:

“Depression can make you feel like you have to wind yourself up to get through the day…Depression can take so much out of you. PRISTIQ can help.”

And only you can help Wyeth.

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Related posts:

1. Pristiq Ad Runs During World Series As Adverse Events Reports Mount
2. Wyeth Again Fails To Detail Pristiq Sales
3. Adverse Events Reports Mount For Pristiq
4. Pristiq, Soon To Be For Menopausal Women?
5. Pristiq Gets New Warnings Over Hypertension, Sexual Dysfunction