Lilly Sponsors Fibromyalgia Website
A new website, knowfibro.com, has popped up and interestingly its open and transparent about its sponsorship by Eli Lilly and the National Fibromyalgia Association, a California-based non-profit. NFA is in turn partially funded by Lilly, Forest Labs and other pharma companies. NFA claims that upwards of 10 million Americans suffer from the chronic pain condition, although fibromyalgia is controversial among some doctors who claim it doesn’t exist. (I’ve got no opinion on that point.) So fibro sure could be big business for Big Pharma. Lilly’s anti-depressant Cymbalta is approved in the US for fibromyalgia treatment, although it was rejected for that indication by European regulators.
Whatever anyone makes of fibro and whether anti-depressants do much to address it, it sure is interesting to see a pharma company being upfront about its astroturfing.
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