Lawmakers Seek To Limit TV Drug Ads

After 12 years of DTC advertising of prescription drugs on TV and elsewhere, several members of Congress are proposing limits on TV ads. One wants to ban erectile dysfunction drug ads during prime time, Rep. Henry Waxman (D-Calif.) wants to ban DTC advertising of new drugs until they’ve been in the marketplace for some time, while another Congressman wants to stop drug companies from deducting the cost of DTC advertising on their taxes. All very interesting and all likely to go nowhere, given the epic power of pharma in Congress and the interests of the mainstream media, which makes billions a year off the ads.

Nonetheless, it is interesting to see some lawmakers pushing back against pharma.

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